The Trump Effect

Aug 19, 2017 | MSL Insights

Our daily dose of Trump news warranted some investigation on how Jamaicans really feel about Trump, and how it might affect us here and in the US...

New Media vs Traditional Media

Jan 15, 2017 | MSL Insights

The findings from our Consumer Pulse survey revealed that in spite of the growth of New Media and the prevalence of Social Media in our lives, Advertising through Traditional Media still reigns supreme in terms of impact and...

Rio 2016

Nov 3, 2016 | MSL Insights

The Summer of 2016 was the summer of the Rio Olympics. We used Consumer Pulse to understand just how wrapped up in the Olympics we Jamaicans really were, how we followed it, and what sports we...

LGBT Perceptions – Jamaica

Jul 22, 2016 | MSL Insights

In the past, Jamaica has been labelled as the most homophobic country in the world. Our data suggests otherwise given that the majority of Jamaicans now state that they feel comfortable around LGBT’s. We note however, that in spite of the perceptions that people are...